Deliverzen®
From a fitness-focused DTC sauce brand to a multi-channel operation. Deliverzen built the fulfillment foundation that let Taste Flavor Co. focus on what they do best.
Taste Flavor Co. was founded in 2024 by fitness professionals Joey Swoll and Jason Dooney with a clear mission: make healthy eating genuinely delicious. Their line of all-natural, gluten-free, keto-friendly sauces, each just 10 calories per serving, fills a gap in the market that most brands overlooked entirely.
With Joey Swoll's massive fitness and social media following driving brand awareness, Taste Flavor Co. built early momentum fast. Their DTC website and growing retail presence meant orders came in at volume, and fulfillment had to keep up with the demand their community was creating.
Co-founder Jason Dooney, an e-commerce specialist with deep experience in influencer-driven brands, knew that logistics infrastructure would either enable or limit their growth. They needed a 3PL partner that could scale with them, not slow them down.
Taste Flavor Co. was built on the back of a powerful brand story and an even more powerful community. When Joey Swoll speaks, his audience listens and buys. That kind of social-driven demand is a dream for a consumer brand, but it creates a fulfillment challenge that can make or break the customer experience.
Before Deliverzen, Taste Flavor Co. was working with a smaller centrally located warehouse that was not built for the demands of a fast-growing, influencer-driven brand. Inventory was not being tracked accurately, orders were being mispicked, and the operation had no path to scaling into new sales channels or B2B fulfillment.
The impact on the business was real. With a product built for the fitness community, people who expect precision in everything from their macros to their delivery window, a fulfillment gap was more than an operational issue. It was a brand issue. Every mispicked order was a broken promise to a customer who Joey Swoll had personally put his name behind.
The brand's ambitions, retail expansion, wholesale, and new channel growth, were effectively capped by a 3PL that could not keep up. That is when Taste Flavor Co. turned to Deliverzen.
We pivoted to Deliverzen in late January 2025 after trying a multitude of 3PL partners that could not compete with pricing or with quality.
Jason Dooney, Co-Founder and CEO, Taste Flavor Co.
When Taste Flavor Co. came to Deliverzen in late January 2025, just one week before the Super Bowl, the goal was straightforward: build a fulfillment operation that could handle the unpredictability of a viral, influencer-driven brand without ever letting a customer down. Deliverzen went to work.
Onboarding was fast. The Deliverzen team integrated directly with Taste Flavor Co.'s existing tech stack to ensure every order moved from checkout to doorstep without friction.
We experienced exponential growth since our partnership began and have had no issues with timely shipments, allowing us to grow and receive numerous accolades from customers and partners.
Jason Dooney, Co-Founder and CEO, Taste Flavor Co.
Since partnering with Deliverzen, Taste Flavor Co. has been able to focus on what they do best, building a brand that people love, while Deliverzen handles the rest.
The results speak for themselves. Since joining Deliverzen in late January 2025, Taste Flavor Co. has grown nearly 45 times over. What was once a single-channel DTC operation constrained by a 3PL that could not scale has expanded into multiple retail avenues and a wholesale operation, including placement in Sprouts Farmers Market, all fulfilled reliably out of Deliverzen's Coppell, TX facility.
For a brand like Taste Flavor Co., where social-driven demand can surge quickly, having a fulfillment partner that does not flinch under pressure is everything. Deliverzen has been that partner.
Taste Flavor Co. onboarded with Deliverzen just one week before Super Bowl 2025, one of the highest-demand moments of the year for food and beverage brands. Deliverzen absorbed that volume immediately, without disruption. That foundation made everything that followed possible. Since then, Taste Flavor Co. has successfully expanded into multiple retail avenues and wholesale distribution, including a placement in Sprouts Farmers Market, a retailer known for setting a high bar on the brands it carries. Growth that was simply not achievable with their previous fulfillment partner is now the baseline.
We are very confident in our ability to fulfill our products at scale and affordably with Deliverzen as our fulfillment partner.
Jason Dooney, Co-Founder and CEO, Taste Flavor Co.
Deliverzen is a boutique 3PL and ecommerce fulfillment company based in Coppell, Texas, built for brands that need more than a warehouse. They need a true partner. We handle the full fulfillment operation so you can stay focused on growing your brand.
From DTC to retail, fast-fashion to food & beverage, Deliverzen delivers accuracy, speed, and the kind of transparent communication that keeps your operation running clean.
"Packing and shipping made worry-free."
